October 20 3:00–5:00 p.m.
Drift’s marketing course covers the key concepts and fundamentals of marketing, and explores what to consider and what matters when promoting products and services, reaching the right people, and building trust in a company’s brand and image.
We’ll hear from leading businesses in the region and participants will also receive practical checklists and tools to review their own marketing, assess where their business stands and identify opportunities.
🗓️ Tuesday, October 20, 3:00–5:00 p.m.
📍 Messinn, 4th floor, Drift EA, Akureyri
Speakers:
- Kolfinna María Níelsdóttir, Marketing and Events Lead at Drift EA.
- Katrín Árnadóttir, Marketing Specialist at Komplíment - marketing and consulting agency.
- Ingibjörg Berglind Guðmundsdóttir, Graphic Designer at Komplíment - marketing and consulting agency.
- Arinbjörn Hauksson, Head of Marketing at Elko.
- Geir Kr. Aðalsteinsson, Director of Marketing and HR at Höldur car rental
- Valdís Lilja Valgeirsdóttir, Graphic Designer and Social Media Specialist.
Programme and talks
15:00 – Welcome to Drift EA – Course introduction
Kolfinna María Níelsdóttir, Marketing and Events Lead - Drift EA
15:10 – Can’t see the forest for the trees? – Marketing made simple
Katrín Árnadóttir, Marketing Consultant and Ingibjörg Berglind Guðmundsdóttir, Graphic Designer - Komplíment marketing and consulting agency
Marketing involves target audiences, brands, image, advertising, PR and graphics. It’s easy to lose sight of the big picture. As a result, marketing often gets pushed aside or becomes a low-priority task to tackle when there’s time. In this introductory talk, Katrín and Begga from Komplíment will explain each element in plain language and show how they all need to work together.
It matters who handles your marketing and that it’s done well, because credibility starts with consistency across the board. Participants will receive a checklist to assess their own company’s marketing.
Participants will receive a checklist to assess their own company’s marketing.
15:30 – Review your own marketing
Work through a checklist and take part in a short discussion
15:45 – Elko’s marketing strategy
Arinbjörn Hauksson, Head of Marketing - Elko
16:20 – From Akureyri to America
Marketing across a range of markets.
Geir Kr. Aðalsteinsson, Director of Marketing and HR
Valdís Lilja Valgeirsdóttir, Graphic Designer and Social Media Specialist.
16:50 – Questions, discussion and wrap-up
____________________________
👋Who is it for?
The course is for anyone involved in marketing and communications, whether or not it’s part of their main role. It’s suitable for marketing managers, communications and PR professionals, content creators, entrepreneurs and managers who want a better overview of marketing and to see how different elements can work better together.
You must be a Drift EA member to take part.
👋 Are you already a member?
There’s no need to sign up for membership separately – just tick the box in the registration form to let us know you’re already a member.
🚀 Not a member yet?
No problem! By registering for the course, you’ll also become a Drift EA member and get access to our community, events, courses, workspace and all the other benefits available to members.
So you only need to register once – for both the course and membership.
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Drift’s marketing course covers the key concepts and fundamentals of marketing, and explores what to consider and what matters when promoting products and services, reaching the right people, and building trust in a company’s brand and image.
We’ll hear from leading businesses in the region and participants will also receive practical checklists and tools to review their own marketing, assess where their business stands and identify opportunities.
🗓️ Tuesday, October 20, 3:00–5:00 p.m.
📍 Messinn, 4th floor, Drift EA, Akureyri
Speakers:
- Kolfinna María Níelsdóttir, Marketing and Events Lead at Drift EA.
- Katrín Árnadóttir, Marketing Specialist at Komplíment - marketing and consulting agency.
- Ingibjörg Berglind Guðmundsdóttir, Graphic Designer at Komplíment - marketing and consulting agency.
- Arinbjörn Hauksson, Head of Marketing at Elko.
- Geir Kr. Aðalsteinsson, Director of Marketing and HR at Höldur car rental
- Valdís Lilja Valgeirsdóttir, Graphic Designer and Social Media Specialist.
Programme and talks
15:00 – Welcome to Drift EA – Course introduction
Kolfinna María Níelsdóttir, Marketing and Events Lead - Drift EA
15:10 – Can’t see the forest for the trees? – Marketing made simple
Katrín Árnadóttir, Marketing Consultant and Ingibjörg Berglind Guðmundsdóttir, Graphic Designer - Komplíment marketing and consulting agency
Marketing involves target audiences, brands, image, advertising, PR and graphics. It’s easy to lose sight of the big picture. As a result, marketing often gets pushed aside or becomes a low-priority task to tackle when there’s time. In this introductory talk, Katrín and Begga from Komplíment will explain each element in plain language and show how they all need to work together.
It matters who handles your marketing and that it’s done well, because credibility starts with consistency across the board. Participants will receive a checklist to assess their own company’s marketing.
Participants will receive a checklist to assess their own company’s marketing.
15:30 – Review your own marketing
Work through a checklist and take part in a short discussion
15:45 – Elko’s marketing strategy
Arinbjörn Hauksson, Head of Marketing - Elko
16:20 – From Akureyri to America
Marketing across a range of markets.
Geir Kr. Aðalsteinsson, Director of Marketing and HR
Valdís Lilja Valgeirsdóttir, Graphic Designer and Social Media Specialist.
16:50 – Questions, discussion and wrap-up
____________________________
👋Who is it for?
The course is for anyone involved in marketing and communications, whether or not it’s part of their main role. It’s suitable for marketing managers, communications and PR professionals, content creators, entrepreneurs and managers who want a better overview of marketing and to see how different elements can work better together.
You must be a Drift EA member to take part.
👋 Are you already a member?
There’s no need to sign up for membership separately – just tick the box in the registration form to let us know you’re already a member.
🚀 Not a member yet?
No problem! By registering for the course, you’ll also become a Drift EA member and get access to our community, events, courses, workspace and all the other benefits available to members.
So you only need to register once – for both the course and membership.
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